ALFA with successful renewal – The Norwegian company ALFA was honoured with Scandinavian Outdoor Award at the world’s largest trade fair for sports goods, ISPO in Munich. The prize is just one of several evidences that the traditional shoemaker has succeeded with its extensive renewal. Now it is time for Alfa to hit the international market.

ALFA Shoes has conducted extensive changes in both products and business strategy. The award shows that both the market and the consumers like what they see. ALFAs Lyng A/P/S Hiking Boots were recently recognized with the Scandinavian Outdoor Award during the equipment suppliers fair ISPO in Munich. Lyng A/P/S won the award for its immediate comfort, light weight and innovative materials, among other things.

“It is incredibly motivating to be recognized for the job we have done. ALFA is currently well positioned as a modern, innovative brand with world-class products. The fact that Lyng A/P/S won this award is a sign that our thoughts and plans are moving in the right direction,” says CEO of ALFA Shoes, Pål Olimb.


Norwegian quality shoes for everyone

Scandinavian Outdoor Award is presented by Scandinavian Outdoor Group during the annual ISPO fair, the sports industry’s main meeting point internationally. The response from the Norwegian market so far and the reception at the fair, makes ALFA look at an international initiative with optimism and positivity.

“We have always had great ambitions for the revitalization of ALFA. When we see the positive response, our ambitions does not get any smaller. The whole ISPO was a big success for us, with plenty of positive meetings. We want to put shoes on more feet and walk in more countries, so we are definitely looking at export opportunities,” says Olimb.


New, big adventures

ALFA has a long and proud tradition, and has been the preferred supplier for both active outdoor enthusiasts and professional adventurers for years. The company has focused on technical product development, the use of modern materials, and unique, contemporary design. However, the most important focus is still comfort and quality that lasts.

”Even though our shoes give an exclusive impression, it is still the experience of unsurpassed comfort that remain as our guiding star. This is the reason behind ALFA’s position today, and this is what should give us new users internationally. We will not only export good shoes, but also the great hiking experience,” says a satisfied Olimb.


About Scandinavian Outdoor Group (S.O.G)

Founded in 2000 with more than 40 member companies from all the Nordic countries. S.O.G works to make outdoor equipment produced in the Nordics more visible in the global market. In total, the companies within S.O.G have over 2500 years of experience on developing outdoor equipment. Four awards are presented annually, during Scandinavian Outdoor Awards, and ALFA was the only Norwegian winner this year. 


For further information, please contact:
Pål Olimb
(+47) 61 33 69 00/ (+47) 91 75 29 95 or